NEPAL

venturing nepal

THE TRUTH OF TOURISM INDUSTRY!

I am from Central part of NEPAL and i came United Kingdom at end of 2009 for my heigher study.

After being unemployed for couple of months i got job in tourism industry i.e. HOTEL.SINCE, that time i am continuesly working as cleaner on the very hotel.As i grew old in my work,i start thinking different stakeholders of hotel industry i.e. mangment, staffs,government,outbound and unbound agents,customers and many more.
i am writing and sharing all my ideas to all of you to let u know the importance of tourism for nation development or say the contribution made my single 3 star (about 600 rooms) hotel for generation of employment and tax to government.As we all know that, there are diffirent departments in hotel and i work in paricular department among them which needs large manpower to menatain standard of hotel and to come up with day to day functuning i.e. housekeeping department.

Normally according to my knowledge point,most of the small and chain hotles in united kingdom recruit people from other agency (there is a defined and signed contract between hotel managemnt and recruitment agency),the agency run the different department among them housekeeping is common which needs very smart staffs to carry out day to day functuning.In housekeeping dept, there are around 120 staffs working as chain and team, like wise there are 50 staffs in restaurants,50 staffs in bar,50 staffs in kitchen and around 50 staffs in front office.
The all staffs are well paid on piece rate system i.e hourly basis except some are permanent top level staffs.Here around 320 get direct employment from hotel. we pay tax to government from our earnings.Different travel agent, airlines industry and supplier gets their commision on agreed basis which means they are indirectly employed.There is good transport system,PUBLIC TRANSPORT AND CAB SYSTEM which gives employment to drivers and owners of vehicles when people check in and check out from hotel.

When guest check in, they pay for rooms,paid tax to government,eat food which are made in restaurant,enjoy other facilities of hotel and pay money.Most of the months are fully booked and the reasion is there is law and order in country,no strikes,no loadseading and no any obstaacles in day to day functuning.

NOW i am writing in details why why Great Bratain is developed ? but why not the small country NEPAL?
The smart answer anybody can reply is there is law and order in UK,GOOD promotion of tourism destination, good facilities for visitors whearas in context of NEPAL,there is no peace and order,instable government,poor promotion of new destination,poor facilities to visitiors,problem of Loadseading,strikes and others.
This is just a sample article,there are thousands of examples we need to learn from big and developed countries so that we can contribute little for national development.

What is Green Tourism?

Whatever you prefer to call it ‘sustainable tourism’ or ‘eco-tourism’ or ‘green tourism’ but the definition remains same; environmental-friendly tourism that cherishes not destroys. Green or Sustainable Tourism has been described as “managing tourism’s impacts on the environment, communities and the economy to make sure that the effects are positive rather than negative for the benefit of future generations”. As far as we are concerned, green tourism is about creating new opportunities for tourism and encouraging the development of existing tourism enterprises with minimum impact on wildlife and the environment. We believe that sustainable green tourism makes important sense for the long term, and taps into a growing demand for holidays that leave the smallest possible 'footprint' on the environment and local communities.

In today’s world where concern and scientific evidence grows daily about global warming and the human race's generally harmful effects on the planet, the Green sustainable environmentally-aware tourist can only increase in number. You'll need heating, lighting, food, information, transport and a whole range of services but as an environmentally conscious traveller you can minimize the negative impact on environment by considering different methods. As a responsible tour operator we are aware of environmental factor and our endeavours is always to go Green. Going green is not about reducing the quality of any of our services; looking after the environment is about doing more with less.

REMEMBER

our world is your world.

RAFTING IN NEPAL

APA SHERPA- Super sherpa

Bio

 Apa Sherpa is the only man in history to reach the top of the world 20 times. As the world record holder of the most summits of Everest, Apa is widely recognized to be one of the greatest living mountaineers.

Ironically, summiting Everest was never a goal for Apa. At 12 years of age, he first began working as an expedition porter to earn money following the untimely death of his father. Leaders and trekkers alike immediately noticed the child who, despite his exceedingly small stature, carried loads greater than his own weight with strength, quickness and a wide smile.
Coming from Thame, the hometown of Everest legend Tenzing Norgay, it was almost inevitable that Apa would become a high altitude sherpa on Everest. He began carrying loads on Everest in 1988, but it wasn’t until May 10, 1990, that he reached the summit for the first time along with Rob Hall, Gary Ball, and Peter Hillary.
Since that memorable day, Apa has participated in 21 Everest expeditions and reached the summit 20 times. Adhering to a simple philosophy that “Everest will always be there” and it is more important to keep all team members and sherpas safe, Apa has led his teams to amazing success. He is the recipient of three medals of commendation from the royal family of Nepal as well as being recognized by mountaineering associations around the world.
If Apa could have planned his life, differently, however, he says that he would gladly have given up the world records for a good education and a career as a medical doctor. That is why education for his own children and for the other children from Thame is his top priority.
It is this desire for his children’s education that has brought Apa to the United States. While the decision to leave his homeland was a difficult one, Apa knows that his new home will bring him continued opportunities to pass on all that he has learned from climbing.

Awards and Sponsorships

· Nine time Guinness Book of World records for the most summits of Mt. Everest
· Climate-for-Life ambassadors Apa Sherpa Sherpa received WWF’s prestigious “Leaders for a Living Planet” award in a ceremony held at Gland, WWF’s Secretariat in Switzerland
· Recipient of three medals of commendation from the royal family of Nepal as well as being recognized by mountaineering associations around the world.
· World Leadership Award: Given by the Supreme Master Ching Hai
· 2009 UTAH “Best of State Award”, Professional Athlete category
· July 4^th 2009, Apa Sherpa Day, Las Vegas Nevada Presentation by the Mayor of Las Vegas
· September 2009 Apa Sherpa Citizen of the month Nevada, Las Vegas NV.
· Draper Utah 2010 Grand Marshall for the city and parade.
· 2008-2009 Sundance Film Festival “Presenter” Best adventure film
· 2007 Brunton Product Sponsor. Solar Power, binoculars, Spotting Scope
· 2007-2008 EKAY Product sponsor, Chap stick, carabineers,
· 2007 Cannon G-9 Camera and HD video camera sponsor
· 2007-2009 Salt Lake Tribune media sponsor
· 2008 Outdoor Magazine Top 100 visionary giants you need to know
· 2008 Mountain Smith Back Packs product sponsor
· 2008-2009 Ritz Pixs Film printing, camera product support
· 2008-2009-2010 Diamond Mold Summit banner sponsor
· 2008-2009-2010 SD-7 Summit banner sponsor
· 2008-2009- 2010 Eco Everest Expedition Team Leader. 2009 Eco Everest team cleaned off 13,000 lbs of garbage off of Everest in 2009 with the help of all the Sherpas and clean up sponsors.
· 2010 Asian Trekking, Eco Everest Summit permit and team support
· 2010 SOLARUS Lending Group “ Summit Banner Sponsor “
· 2010 Travel Host Magazine “ Summit Banner Sponsor “
· 2010 Bohemian Brewery “ Summit Banner Sponsor “
· 2010 Eddie Bauer/ First Ascent, Summit Banner Sponsor “Official Outfitter “of all apparel. Professional Athlete. Marketing includes National and International use of Apa’s likeness, Social media outlet marketing and advertising
· 2010 Suunto Professional Athlete 2010, Summit banner sponsor, product testing, reviews. Highlighted in 2010 Suunto catalog, Web-site marketing Apa wearing product. T-6 Heart monitors watch testing on Mt Everest.
· 2010 Hot Chillys Professional Athlete
                                                                          apasherpa.com

Venturing Nepal- Enfield Ride And POKER RUN

Royal Wedding of Prince William and Kate Middleton:

Prince William and Kate Middleton have been pronounced husband and wife at Westminister Abbey in London. The Duke and Duchess of Cambridge, as they will now be known, made their vows in front of 1,900 guests and the eyes of the world.

All eyes were on the bride as she made her way towards the abbey. She showed few signs of nerves, smiling and waving at the crowds from her limousine and sat next to her father, Michael. The bride opted for a simple creation by Sarah Burton at Alexander McQueen with lace sleeves, a swagged train and a fine veil of chantilly lace. According to Buckingham Palace the dress "epitomises timeless British craftsmanship by drawing together talented and skilled workmanship from across the United Kingdom".

Flanked by her sister and maid of honour, Pippa Middleton, who was wearing a long, cream silk gown, the bride was also accompanied by young bridesmaids Eliza Lopes, Grace van Cutsem, Louise Mountbatten-Windsor, and Margarita Armstrong-Jones, and pageboys Tom Pettifer and William Lowther-Pinkerton.

Prince William stood next to his brother, Prince Harry, and as his girlfriend of 10 years joined him at the altar the heir to the throne broke into a smile. Kate's mother, Carole Middleton, wearing a fitted blue-grey Catherine Walker outfit, looked on with pride.

The wedding ceremony passed without hitch, with the only moment of tension provided as Prince William struggled to put the ring, fashioned from Welsh gold given to Prince William by the Queen, on his bride's finger.

After the vows Rowan Williams, the archbishop of Canterbury, declared: "I pronounce that they be man and wife together, in the name of the father, and of the son, and of the Holy Ghost. Amen."

In a prayer, written by the couple for the occasion, they said: "God our father, we thank you for our families; for the love that we share and for the joy of our marriage."

As the couple left Westminster Abbey the crowds, some of whom had been camping for days for the moment, erupted into a fresh wave of cheers as they climbed into state landau carriages for the horse-drawn procession to Buckingham Palace. The married couple waved at crowds as they past the crowds via Parliament Square, Whitehall, Horse Guards and the Mall. Despite fears of thundery showers, threatening grey skies produced no rain.

The couple joined the Queen who is giving a lunchtime reception at Buckingham Palace for 650 guests, described by the palace as "a private gathering for guests drawn from the congregation who will represent the couple's official and private lives".

At just before 1.30pm William and Kate kissed for the first time in public on the balcony of Buckingham Palace. The fleeting embrace sent the already ecstatic crowds wild, and was repeated during a flypast.

After more than five minutes of waving to the crowds, the couple walked hand in hand back through the doors of the palace. Earlier, stepping on to the balcony, Kate appeared to gasp "Oh my" as the royal couple saw the thousands of well-wishers lining the Mall before being joined by members of their family.

The Prince of Wales will give a private dinner, followed by dancing, for close friends and family.

http://www.guardian.co.uk/uk/2011/apr/29/royal-wedding-newlyweds-afternoon-celebration?intcmp=239

TRAVEL TOURISM N HOSPITALITY: GAUTAMA BUDDHA -born in NEPAL not in INDIA

TRAVEL TOURISM N HOSPITALITY: GAUTAMA BUDDHA -born in NEPAL not in INDIA: "Buddhist Tourism in Nepal The Himalayan Kingdom, Nepal is located in South East Asia and is bordered by Tibet in the north and India i..."

GAUTAMA BUDDHA -born in NEPAL not in INDIA

Buddhist Tourism in Nepal



The Himalayan Kingdom, Nepal is located in South East Asia and is bordered by Tibet in the north and India in the south, east and west. With an area of 147, 181 sq km, Nepal happens to be the 93rd largest country in the world.


A majority of population in Nepal are the followers of Hinduism and only 11% of them adhere to the philosophy of Buddhism. Despite this low percentage, Nepal figures high on the list of Buddhist tourists. The reason for this is that the country is home to Lumbini, the birth place of Lord Gautam Buddha himself. Lumbini is counted amongst the top four holy sites for Buddhists. Apart from this, Buddhist tourists will also find a number of other worthvisiting destinations, temples, monasteries and stupas in the country.


If, as a Buddhist tourist, you have not paid a visit to this country till now, start planning a trip right away for you are missing out something really significant. Relevant information that will help you plan out your trip in a detailed manner is provided in this section. Here, you will find information on specific Buddhist attractions that are worth visiting in Nepal. You will know in detail about the location, history, legend and highlights of each of these attractions. Additional information, like the one on hotels will assist you further in making your trip completely hasslefree.


So, do not delay. Set out on one of the most memorable Buddhist sojourn of your life. The section is here to guide you at every step.


Kapilvastu






Kapilvastu, also known as modern Piprahwa in the Lumbini Zone of Nepal, is one of the most holy Buddhist centres globally. The capital city of the Shakya clan, and one of the earliest Republics in the world, Kapilvastu witnessed the childhood and early family life of the Buddha in the royal palace. It was at Kapilvastu, the prince saw sorrow, pain, disease and death, the four sights which disturbed Him and He abandoned His life in search of the reality of life, and became the Buddha. Twelve years later after He attained enlightenment, the son of the city came back to His home, but not as a prince but rather as the Buddha, who preached His sermons over here.
Major Buddhist Places :
· Eastern Stupa Complex : The main archaeological site of Kapilvastu excavated in 1973-74, the Stupa complex is a major source to go back to the Buddhist glorious past. The seals and inscriptions found from this place refers to the golden age of Buddhism owing to the patronage provided by an Indian ruler, Kanishka. One of the inscriptions mentioned on the lid of a pot states: 'Om Deoputra Vihare Kapilvastu Bhikschu Mahasanghasa', which refers Kanishka as 'Deoputra', who built the biggest Vihara at Kapilvastu and renovated the main stupa, which contained bone relics of the Buddha.
· The Royal Palace : The 1973-74 excavations unearthed the ruins of the palace of King Shuddhodhana, the father of Prince Gautam. It was at this place, where the Shakya prince Siddhartha Gautama had spent 29 years of His life before leaving home to become the Buddha.
· Sri Lankan Monastery : There is a small Sri Lankan monastery in Kapilvastu, which has a statue of the Buddha and offers meditation and other Buddhist practices.
· Mahinda Mahavihara : A small monastery which offers the Buddhist practices and a 'math' for the Buddhists, is on the name of prince Mahindra, the son of Indian emperor Ashoka.


Nearby Buddhist Attractions:
· Lumbini : The birthplace of Lord Buddha, then a small, but beautiful garden, is at a distance of 27 km from Kapilvastu and one of the major holy places for the Buddhists around the world.
How To Reach
By Air - Kapilvastu can be reached by two ways. One can either take a flight to Kathmandu, Nepal, which is 262 kilometers from Kapilvastu, or can opt for a shorter route by taking a flight for Gorakhpur, India, 110 Kilometers from the destination. Gorakhpur is also near to other major Buddhist sites such as Sarnath and Kushinagar. The Gorakhpur airport entertains all major domestic and international flights, from where one can take up roadway or railway to reach Kapilvastu.


Br Train - The nearest rail head in Naugarh, 20 Kilometers from Kapilvastu which is connected to the cities of Uttar Pradesh, India on the Gorakhpur-Gonda loop line. From Naugarh, one can take the road journey to Kapilvastu.


By Road - Another ption to reach Kapilvastu is by road, as it is connected to all other major places of India and Nepal - Lumbini(27 km), Kathmandu (262 km), Gorakhpur(110 km), Kushinagar(148 km), Varanasi(312 km), Sravasti(147 km)and Lucknow(308 km). Kapilvastu can be reached by taking a coach, bus or a private taxi.


Kathmandu



The capital city of Nepal, Kathmandu lies right in the heart of the Kathmandu valley which is surrounded by verdant agricultural hills. Two other important destinations in Nepal, Patan and Bhaktapur lie close to Kathmandu in the Kathmandu valley itself. Almost all the ethnic group that form the population of Nepal are found in Kathmandu which has a population of around half a million people.


For first time tourists, Kathmandu presents a wonderful amalgamation of a modern and a traditional city. A number of tourists attractions dot the land and there is also an opportunity to shop around for a host of items.
Buddhism in Kathmandu
Legends say that the area where Kathmandu is located was once submerged under a lake. It was Buddhist god Manjushri who cut open a hill to the south and enabled the water to flow out thereby making the region habitable.


Today, Kathmandu is the best place to explore Buddhism in Nepal. This is because it is home to all the ethnic groups of Nepal. Also, quiet a few famous Buddhist shrines and colleges make it a wonderful destination for any Buddhist tourist.




Buddhist Attractions
· Boudhnath Stupa : At a distance of around 7 km from Kathmandu stands the largest stupa of Nepal, Boudhanath Stupa. Also known as the Khasti Chitya, the stupa is considered one of the oldest one in Nepal. The stupa rises to a height of 36 metres and has the eyes of Buddha painted on all four sides. The stupa is constructed in the form of a mandala, a symbol of the universe quiet often used in Buddhist meditations. The stupa is also symbolic of the five elements - the base stands for earth; the dome for water; the spire for fire; the crescent atop the spire for light; and the flame shape topping the spire for ether. The stupa ground is entered by passing through a colourfully painted gateway which leads to a buzzing market. The gate leading to the stupa lies tight opposite the main gate of the ground. You should remember to walk clockwise around the stupa.
· Swayambhunath : The second most important Buddhist shrine in Kathmandu, the Swayambhunath stupa is located at a hilltop. The stupa is extremely important for the Vajrayana Buddhists of Northern Nepal and Tibet, but it is the Newari Buddhists who hold the stupa in the highest reverence. The stirs that lead to the stupa complex has 6 statues of Buddha as well as the bearers of Five Dhyani Buddha. The stupa itself is a white dome crowned with a gilded spire. Four eyes on the four sides of stupa represent the eyes of Buddha guarding the four directions. Between two eyes is a figure that denotes number 1 in Nepali. The figure is symbolic of the sole way of attaining enlightenment, that is, through Buddha's teachings. The best time to pay a visit to the stupa is in the morning.
· Chabahil - Stupa : Located 1.5 km west of the Boudhnath Stupa, this stupa is not as well maintained as the former. In design, the Chabahil stupa reminds you of the Boudhnath Stupa. The hemisphere is plain and sits on a low platform while the shrines of the Dhyani Buddhas facing the four points of the compass. Reliefs depicting events from the life of Buddha appear below the shrine. Around the stupa are a number of chaityas, some of which date back to the Licchavi period. Each of these chaiteyas has a stupa of its own. The stupa compound also has what is considered one of the finest sculptures of the valley - a metre high free standing statue of Buddha Shakyamuni dating back to 6th century.
· Gorakhnath Cave and Ashura Cave : The cave is named after saint Gorakhnath who meditated in the cave and also left back his footprints on the rock that lie infront of it. A number of temples and monasteries are located around it including the one that is dedicated to Guru Rinpoche who introduced Buddhism in Tibet.


The Ashura Caves, as per Buddhist beliefs, is the entrance to the kingdom of demons.
· The National Museum : Nepal's National Museum is located in Chhauni, near Swayambunath and is open on all days except Tuesday from 10.30 am to 4 pm. On Friday, it is open only till 2.30 pm. The museum is segragted into three buildings exhibiting three different collection. The Buddhist exhibits are in the building at the back of the museum compound. On display are the religious objects of Buddhism that help you to understand the highly complex iconography of Nepal's form of Buddhism. The only problem here is that being the newest section of the museum, this section is not very well organised.
How To Reach
By Air -The only international airport of Nepal is located in Kathmandu. It receives flights from international destination, mostly via Delhi or Bangkok. There are daily flights from Delhi, India, operated by airlines like Jet Airways, Air India and Sahara Air. Taxis are available from airport to transfer you to your hotel.


By Road - Kathmandu can be reached by bus from Varanasi and Lucknow in India as well as other parts within Nepal itself.


For getting around, motorised or bicycle driven rickshaws, buses and taxis are available.




Lumbini






Lumbini is the place where the founder of Buddhism and apostle of peace and enlightenment, Lord Buddha was born in 623 B.C.E. It is said that in the Parinibbana sutra, the Buddha had Himself declared the four places of future pilgrimage - His birthplace Lumbini along with the place of His enlightenment (Bodh Gaya), His first discourse (Sarnath) and His death (Kushinagar). Therefore, Lumbini, a small place in the South-Western Terai of Nepal, is the epicentre of holy sentiment for the Buddhists.


Major Buddhist Attractions
· Sanctum-Sanctorum of the Birthplace : The Sanctum Sanctorum is the most important place for the Buddhists as it is the exact spot of the of Lord Buddha's birth.
· Maya Devi Temple : The Maya Devi temple has been dedicated to the birth of the Lord Buddha and His mother, Maya Devi. Several Buddhist devotees have built beautiful shrines in the temple's premises, which was probably built on the Ashokan stupa.
· Puskarni : The Sacred Pool - The sacred pool, Pushkarni is situated in the south of the Ashokan Pillar. It is believed that Maya Devi, Siddhartha's(Buddha) mother, had taken a holy dip in Pushkarni before giving birth to the Buddha. Even the infant Siddhartha was given his first purification bath in the pool.
· The Ashokan Pillar : The Ashokan Pillar has the privilege of being the first epigraphic evidence related to the life history of Lord Buddha. The Asokan Pillar pays tribute to the Buddha and his birthplace, Lumbini in the Brahmi script.
· The Buddhist Temple : The Buddhist temple with a large image of the Buddha in the prayer hall is situated inside the surrounding complex of Lumbini.
· The China Temple : The China temple, which is also known as the Zhong Hua Buddhist monastery, is a complex of Pagodas, prayer rooms and meditation halls. The temple, built by the Buddhist Association of China, also owns a huge statue of the Buddha.
· Japan Peace Stupa : Built by the Nippon Jon Myohoji, the Japan peace stupa (41 meter high) is situated at the northern end of Lumbini. The stupa's dome consists of four different Buddha statues, with their faces in four different directions.
Nearby Buddhist Attractions
· Kapilavastu : Kapilavastu, a holy place related to the early life of the Siddharta Gautama, is located approximately 27 kilometers away from Lumbini.
· Aroarakot : Aroarkot is a rectangular fortified area related to the childhood of Siddhartha Gautama or Lord Buddha.
· Gotihawa : It is a small village which has an Ashokan pillar standing in a slab, though only the lower part of the pillar(3.5 meter high) is still intact, with upper portion broken and lost with the passage of time. Along with the pillar, there is a huge stupa made of successive rings of wedge-shaped Mauryan bricks.
· Niglihawa : The historical site of Niglihawa holds its importance in its archaeological treasures of the Buddha's life. The site includes a pillar inscription erected in Brahmi script which records Ashoka's visit to Niglihawa in the 14th year of his tenure.
· Kundan : Kundan is a small village having a huge structural ruin along with a cluster of four mounds, excavated in 1962 and a tank.
· Sagarhawa : Sagarhawa is a huge forest area, from where the ruins of a large rectangular tank, now known as Lumbusagar, was excavated in 1895 by an archaeologist Dr. Aslois A Fuhrer and his team.


How To Reach
Br Air - One can take a flight to Kathmandu, the capital of Nepal, which has an easy access to domestic as well as International flights. Again from Kathmandu, Bhairahawa can be reached by air, from where Lumbini is just 30 minutes drive away.


By Road - The capital of Nepal, Kathmandu is at a distance of 306 kilometers from Lumbini, and can easily be reached by road within 8 hours by a private taxi or a bus.

positive thinking for nation -karna shakya

venturing nepal

nepaltourismyear2011

Marketing plan for NTY2011

Nepal is a well-known tourism and holiday destination. It is famous for its natural scenery, unmatched cultural diversity, hospitality, unique lifestyles and beliefs, art, unparalleled scenic views, art and craftsmanship, magnificent world famous mountains and other numerous specialties. Undoubtedly, Nepal certainly is blessed with natural resources and has the prospects of further tourism development. Recently on February 26, 2010, the Ministry of Tourism and Civil Aviation (MoTCA) in association of Nepal Tourism Board (NTB) launched the “Nepal Tourism Year 2011(NTY2011)” campaign. It is a three years program purposely started to

promote the tourism sector of Nepal which targets to bring at least one million international tourists in Nepal by the year 2011 and create better opportunities of employment and revenue generation. Basically, the concept of the NTY 2011 is to capture the scattered opportunity among the different available resources. For this the MoTCA has entrusted its technical feasibility to the NTB, a Public Private Partnership organization established with the main aim of tourism promotion in Nepal. During the official launch, the program was actively participated by major political parties, and all the participants of the programs including members of the Constitution Assembly, entrepreneurs, journalists and others showed their solidarity to support the program by every means possible. Likewise, highlighting the NTY20111 program the government has already proposed the construction of a new international airport in Bara and upgrade and facilitates in the current airports. In addition, Ministry is searching for new trekking routes and looking to invest on proper infrastructure development. The Nepal Tourism Year 2011, Marketing Action Plan (MAP) should incorporate the following policy guidelines.

Marketing Objectives

1. “Quality Destination” brand must be developed with the quality factors of

simple, convenient and safe, and should highlight its uniqueness.

2. Focus on achieving economic growth by:

• Retaining market share
• Expanding into new markets
• Highlighting value for money. This is one of Nepal’s keydestination strengths and a key marketing attribute.
• Highlighting Nepal’s vast range of quality product and services that offer tremendous value for money, especially luxury products and services and activities that enhance the value perception of the destination
• Enhancing the capabilities of NTB’s strategic partners to generate increase in tourism revenue.
• Domestic tourism also hold a huge part of tourism so it should also be focused and well targeted

3. Use effective tool of famous land mark to highlight issue like global warming and pollution in a widespread international awareness in the key markets with proper themes and marketing strategy

International Marketing – Promotion Quality Tourism

The marketing plan should focus on ‘quality’ rather than ‘quantity’. It means attracting ‘quality’ visitors to a ‘quality’ destination. The number doesn’t matter here ‘Quality visitors’ are defined as individuals who are socially and environmentally aware, and are responsible. Getting qualitative tourists can certainly make a difference rather than having huge numbers instead which can prevent the tourist destination from being exploited and ravaged. As a result, they are more likely to have a longer average length of stay. Clarity of Marketing Communication The brand must be consistently hit the targeted market with proper approaches with an effective brand strategy. Cheap destination, quality, standards are the Nepal’s key destination strengths. Other key attributes, particularly the friendliness of the Nepalese people and destination diversity will be consistently highlighted under the “Nepal Tourism Year” theme. To help establish a clear brand identity for each of the regions, destination should be highlighted with its prominent features. This makes it easier for visitors to form a vivid mental image of the destination and helps them to remember its most distinctive characteristics.

Using E-marketing to the ultimate

E-marketing is a dynamic tool which includes various marketing resources that are easily available in the World Wide Web (WWW). It includes social networking, search engine optimization techniques, blogs and online advertisement. The prospect of Emarketing is very high where it has literally made it possible to connect anywhere in the world. It’s a low cost but very effective and strong tool which can give efficient directions to the marketing plan. Similarly, the Search engine optimization technique can certainly bring the brand information and brand upfront. The importance and effectiveness of e-marketing in the campaign can make a difference but it depends upon how well it has been used. Likewise, social networking sites like face book and twitter are very effective in creating a broad network and channelizing the define information to a bigger mass within the easy of your comfort. The only thing that needs to be considered is regularly update ad quality information must be uploaded.

Participate in international travel trade shows NTB should further participate in international travel trade shows abroad and further promote the NTY 2011 with better brochures, documentaries and other relevant materials. Though it’s an orthodox method and is very much cost ineffective so it should be controlled and has very limited results.

Organize and participate in international road-shows

The Marketing Plan should incorporate policy guidelines of the MoTCA, and should further develop a State Enterprise Plan for proper development. Establish tourism policies and pursue tourism promotion and development and marketing strategies in line with the sufficiency economy principles to create a better balance between development and marketing to ensure sustainability.

➢ Embrace principles of sustainable tourism development

➢ Enhance the value perception of Nepalese tourism products and services by balancing the price-value equation. This is fundamental to achieving Quality Tourism.

➢ Establish clear brand identity for each of the provincial clusters presented as tourism products in order to create a positive and long-lasting impression and memorable experience

➢ Policy Guidelines Established by the Board of Directors of the Tourism Authority of Nepal

➢ Tourism is a key economic driver. Recognize the very significant role that tourism plays in providing peoples in all regions of the Nepal with better quality of life.

➢ Promote sustainable tourism growth by leveraging the strengths of the destination and the “Nepal” brand

➢ Achieve a balance between economic and social benefits — demonstrate respect for the environment, foster environmental awareness and promote a sense of pride in the nation.

Policy Guidelines of NTY 2011

➢ To ensure sustainability proper tourism promotion and development strategies must be developed

➢ sustainable tourism development principle must be highlighted

➢ For Quality Tourism, the quality and standard of the Nepalese tourism services and products must be raised and balanced with the price value mechanism

➢ Brand identity must be made clear in respect to the sectional and regional geography creating a better prospect of growth and development

Policy Guidelines for State Enterprise Plan

➢ Putting Nepal in the world stage as a quality destination is the basic need for the success of the NTY 2010 campaign where further necessary frame work and mechanism should be developed

➢ Promote the concept of Eco tourism and highlight the concept of Nepali cultural identity

➢ The integrated industry plan provides a framework for the conduct of activities to promote Nepalese tourism and ensures that all sectors involved proceed in the same direction and work towards common goals.

➢ The role of NTB is immense where it should also paves the way for the integration of marketing efforts, tourism products and services and marketing communication. Under the guidance of MoTCA, NTB’s should take the initiatives with those being undertaken by strategic partners in both the state and private sector.

➢ The Nepali tourism industry should be taken in confidence to facilitate efforts to further develop better Nepal’s tourism products and services.

source:nepaltourismyear2011ad.blogspot.com

how to plan adventure trip to NEPAL-ehow

Adventure tourism is popular in Nepal, where you can trek to the base camp of Mount Everest, hike the foothills of the Himalayas or take a safari through the jungle. Many touring companies offer adventure trip packages to Nepal.

Difficulty:

 

Moderate

Instructions

things you'll need:

• Warm clothing
• Backpack

1. • 1
     Visit Mountain Monarch Adventure's website to get information about adventure trips to Nepal. Mountain Monarch Adventures is a tour operator located in Nepal, which offers adventure tours that include trekking, peak climbing, river rafting and more.
   • 2
     Choose a trip by length of duration or by level of difficulty by selecting the appropriate option in the sidebar. Mountain Monarch Adventures features trips from 10 days to 29 days in length and every level of grade from leisurely to strenuous.
   • 3
     Read the details about each trip by clicking on the name of the trip indicated in the blue font. The next page provides you with specifics, including a sample itinerary and available dates in upcoming months.
   • 4
     Contact Mountain Monarch by email at mma@mail.com.np if you have specific questions about planning an adventure trip to Nepal.
   • 5
     Book your trip by telephone or by filling out the online booking form and then emailing it to Mountain Monarch. The booking form can be found by clicking on "Booking Information" from the front page of their website
   • 6
     Go to Visit Nepal's website to find a flight to Kathmandu where your adventure trip begins. Mountain Monarch Adventures does not include your airfare from the United States in your trip package.
   • 7
     Click on "flights" in the navigation bar, and then fill out the form to get quotes from various airlines for your trip. Once you have found the best option for your trip, book your flight directly with the airline.
   • 8
     Be sure to have a valid U.S. passport and visa to travel to Nepal. Visit the United States Travel website for information on how to obtain a passport. To get a visa, contact the Embassy of Nepal in Washington, DC at (202) 667-4550. Tourists may also purchase a two-month, single-entry visa upon arrival at the Tribhuvan International Airport at Kathmandu.
   • 9
     Go over the Equipment and Clothing Check List supplied by Mountain Monarch Adventures and pack for your trip.

     source.ehow.com